Sweet ending insurance

Subway wanted to drive foot traffic and boost end-of-day sales of their new Footlong Cookie. So we gave people a reason to stop by — even on their worst days. We launched Sweet Ending Insurance, a campaign that turned everyday misfortunes into a trigger for something sweet. Billboards across the city reminded people that life can be salty — missed buses, canceled plans, losing a game — and invited them to register their own “salty moment” on Subway’s insurance site. Then, by showing proof of their bad day in-store, they unlocked a Footlong Cookie to help turn things around. More visits, more orders — and a guaranteed sweet ending, no matter how salty your day had been.